Traditional Marketing Vs Digital Marketing : As all of you must have noticed pretty distinctively, social media has become the new frenzy in the market. This has become an important component of people’s life, and has challenged the once dominant traditional media very well. Even though traditional marketing is still a very valuable form of advertisement, social media has definitely caught up well in the race. We have bought to you the major differences between the two forms of marketing so that you could see for yourself:
Traditional Marketing Vs Digital Marketing
You all must be aware that even a few seconds of television advertisement costs a lot of money. It is an investment which not all companies are willing to make since the risks involved in terms of return on investment are huge. So only if you are a huge organization, can you go for a traditional form of marketing. And not just TV ads, but billboards, hoardings etc. too come under the expensive category.
On the other hand, if you talk about Digital Marketing, platforms such as Facebook, Instagram, Twitter are completely free for you to create your own profile. And once you have done that, you can promote your content to the wider world through this, since everyone is on these platforms now a days. Facebook even has a very low cost advertisement, and gives people the opportunity to advertise according to a particular segment of people.
When we talk about the traditional means of marketing, it becomes slightly difficult to measure the performance of ones efforts. If you have to evaluate it, then the best way would be to accumulate information based on geographical assumptions.
While in contrast, all the companies who use online means of advertisements can generate a whole report of how well their marketing efforts have panned out. You would get good insights as to how many people have clicked the link, seen your post and acted on it. In fact, Instagram even has a whole section of view insights of your post where you could see how many people have visited your profile, checked out your website or even done a sale. Google even offers highly informative programs for advertisers to analyze the performance of any online advertisement.
3) What is the reach?
If we talk about the reach of the social media, it is a highly active community, and responsive as well. If organizations wish to target a specific segment, then they have a very high potential due to the reach of all social media platforms. Due to this, you are able to reach the right person at the right time.
On the other hand, if we talk about the reach of traditional media, it is very broad. This results in the ads being irrelevant, and reaching the wrong target group, and in turn there is not much ROI in this. Thus, it cannot be counted as a very good medium.
Traditional media does not offer its customers a means of direct communication with the brand. This is because it is more of a one way communication and customers are not able to give their reviews or ask questions. Say for example, in the case of a television advertisement, you can just see the ads and move on to the next one, and the same goes with the billboard, hoarding ads etc.
While in the case of digital marketing, customers can interact with the brand directly. And this type of advertisement helps create a lot of buzz too. The company gets to know fairly what are the types of customer reviews, and incorporate these reviews on how they need to improve further.
Traditional marketing is such, which requires a great budget to go ahead with things. It involves organizing highly complex tasks, and making excellent strategy. You would have to plan right from the start what all areas to target, what places should you run the ad, and what type of people should be viewing this. But what happens is that the consumption of information is evolving in such a direction which may not even be congruent to the manner of the product being sold.
What happens in the case of social media is that it can easily be used by all types of firms, be it small or big. And Digital Marketing is highly effective too. Even if traditional media has a highly valid place in today’s market, but digital marketing would always prevail over this. So it is important for you to understand which you should start off with according to your business.
Traditional Marketing in Detail:
Here, the good parts about this is that audiences are able to keep the hard copy of the material that they have got, be it magazine, brochure or a flyer. And thus they can go over it again and again. And this strategy is easy to understand by most people, who do not even use social media as they are already exposed to this kind of strategy.
Keep in mind that the downside is the lack of interaction with the audience clubbed with costly advertisement. Also, the results of your campaign become pretty hard to measure.
Digital Marketing in Detail:
The best part about this form of marketing is that one could target not just the domestic market, but the international market as well. You can also easily tailor your campaign according to gender, age or location to make it more effective. Here interaction is possible with the audience at a very cost effective rate.
With the help of Google Analytics, one could check the progress of your campaign at any time. And it doesn’t matter here if you’re a small business or a big one, because in case of Digital marketing, everyone gets a level playing field here. Lastly, you can see the numbers of visitors to your site, as well as the conversion rates with just one click. So this is definitely an easier method.
We hope all your doubts about Traditional Marketing Vs Digital Marketing have been solved. Kindly let us know in the comment section if you have any more doubts. Keep visiting mrpandya.com to get latest updates and trends happening in the digital world.