Social media is gaining a lot of popularity on the web since last decade and having a strong social media presence can drive a lot of business for you. But how can you gain this popularity out of so many other businesses competing with you? There are many answers to this question but one answer is how strong is your social media logos. Yes, logos speak about your business. It’s the foundation of your business.
Today we’ll discuss 5 ways your social media logos impact marketing and business.
Although small in size, it’s extremely important element for your social media campaigns. Imagine how your audience will see it daily and make a perception about your brand. It’s the social media logos which comes first when speaking about any brand.
1) It shows professionalism and increases trust
A simple and professional looking logo builds trust. People need a brand worthy of their money. A brand which they can trust blindly and know this is not a fly-by-night company.
Out of thousands of competitors out there what makes your business stand out is a professional looking social media logo.
2) It tells your company story
Social media logos with proper fonts, color and picture showcase about your company’s value and products.
It conveys a story behind your business. A readable font, with great layout and pictures, always stands out.
3) It makes you stand out among the rest
Believe it or not, there are many other competitors who are operating on a same business type or model as you do. What makes your brand stands out among the rest?
Imagine a website selling the same products as your business but what makes people come back to your website again and again. It’s your brand identity. And what makes the brand identity? It’s your logo which makes the brand identity.
4) Its draw people to your company
A good logo creates a strong authority. It drives people closer to you. Social media is built for sharing experiences they can like or love your brand and can seamlessly share the experience which they had with your brand.
A great logo, however, will be shared more and will gain a lot more brand authority on which people will trust.
5) It creates a brand effect
First things first people are attracted to what they see on daily basis. Imagine you read an article from HubSpot you found them on Facebook and liked their page. While liking the page the first thing which you notice about a brand is their logo. A logo which fits into your mind.
It’s now no more a logo it’s a brand for you. This logo created a brand effect on your mind. Next time whenever you’ll see a logo you’ll go ahead and read everything which they had to offer.
By now you must have got an idea about the importance of a social media logos which speaks about your brand directly with your prospects. Make sure you keep your logo simple and professional which conveys the message to your audience.
Let me know in the comments section what all factors you keep in mind while getting your logo created? I’d would be more than happy to hear from you.
I hope this article gave you some insightful learnings on how to create an appealing logo.
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